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Finally! An Explanation of Those Social Media Sites

By: Steve Goldman, CCIM

screen shot of gprknoxville.com facebook pageBy Steve Goldman, CCIM

An Overview of the Major Social Media Websites

Social networking sites seem to control more than my kids’ lives now. The business world is embracing sites like Facebook and Pinterest. At Goldman Partners Realty, we are trying to utilize the social network in our growing company, but with so many choices, we thought it was time to sit down and look into the possible benefits of some of the most popular networks.

Why even bother with these internet sites?

First of all, the more involved a business is in social media the better its search rankings will be. We found some pretty interesting statistics on www.radiatemedia.com.

  • 78% of small businesses get at least ¼ of new customers via social media
  • 27% of Americans check their social networks several times a day
  • People are 1.5 times more likely to remember a Facebook post than a sentence from a book


With some help from Wikipedia, here’s a short overview of the most popular social networking sites:

LinkedIn – World’s largest professional network

It allows you to:

  • Establish both a personal and professional  profile along with a company page
  • Build and maintain a broad network of professionals
  • Find a job and other business opportunities
  • Increase the search results for both your name and company name

See our company LinkedIn page at http://www.linkedin.com/company/3168115?trk=tyah

Facebook-World’s most popular social networking site

(Allows both personal and company pages)

Users can create profiles with:

  • Photos
  • Lists of personal interests
  • Contact information
  • Other personal and business information

“Like” the GPR Company Facebook page at https://www.facebook.com/GoldmanPartnersRealty

Pinterest – a pinboard-style photo sharing website that is growing exponentially

  • Users create and manage theme-based image collections (i.e. events, interests, hobbies)
  • A picture might link to a how-to blog or informational website
  • Users Spend More Time On Pinterest Than Twitter, LinkedIn And Google+ Combined

Follow our Pinterest Boards at: http://pinterest.com/gprknoxville/boards/

Twitter- Online social networking and “microblogging” service

  • Twitter lets your prospects “follow” your twitter feed (enabling them to received your messages)
  • Users post short text based messaged called tweets
  • Quick way to get information out
  • One of the ten most visited websites on the internet
  • Tweets are received on smart phones and computers

Follow us on Twitter: https://twitter.com/gprknoxville

Google+ / Google Plus – 2nd largest social networking site in the world

  • Users can create “circles” which are groups to share specific information with
  • Plan “hangouts” which are places used to facilitate group video chat
  • Google+ offers almost every kind of social media service

Join our Google+ page:  https://plus.google.com/101629096676845363709/about

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